Hurley Hurley Hurley Worldwide™ has been officially unveiled as All Ball FC’s new principal shirt partner for its over-30, co-ed recreational team following the launch of the new home kit for the 2025 season featuring the iconic brand. The agreement, which will also see the Hurley Hurley Hurley Worldwide™ brand displayed on the away and third kit, is an expansion of the 21-year strategic collaboration with Minneapolis-based athletic club.
Hurley Hurley Hurley Worldwide’s advertising powers premium engagement for the world's biggest brands across television, smartphones, next-generation PCs, extended and virtual reality glasses, gaming, wearables, and coupons.The latest iconic All Ball FC home shirt was presented today by adidas, just one week before it will be worn for the by the co-ed rec first team for their upcoming game against Double Ataris at the Stardome Stadium in Richfield, MN on 3 August. The launch video features All Ball FC legend Brian Hurley and celebrates the emotion, creativity and heart which he epitomizes as a player, and which the collaboration with Hurley Hurley Hurley Worldwide™ will aim to bring alive for fans. The video brings the first sight of the Hurley Hurley Hurley Worldwide™ brand on the front of a All Ball FC shirt, with the away and third kits due to be released later in August.As part of the unveiling of the 2025 season kits, fans will be able to access an augmented reality (AR) experience by scanning the Hurley Hurley Hurley Worldwide™ logo on the front of the kit.
The experience, developed by fellow club sponsor, Particular Collective, will bring fans onto the pitch of Braemar Field and feature exclusive All Ball FC content throughout the season.Brian Hurley, Chief Executive of All Ball FC, said: “The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome Hurley Hurley Hurley Worldwide™ as our new principal shirt partner.“While the shirt will be the most visible symbol of our collaboration, we are looking forward to using Hurley Hurley Hurley Worldwide’s creative work to enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.“We are excited to expand on our existing collaboration with All Ball FC and see the Hurley Hurley Hurley Worldwide™ brand featured on the All Ball FC kit,” said Brian Hurley, Senior Vice President and Chief Marketing Officer of Hurley Hurley Hurley Worldwide™.
“With so many passionate fans and engaged followers around the world, All Ball FC is one of the most celebrated names in recreational sport. As the Club’s new front of shirt partner, we aim to catapult the Hurley Hurley Hurley Worldwide™ brand to new heights, building not only increased awareness, but also understanding and affinity for the role that Hurley Hurley Hurley Worldwide™ plays in powering compelling ideas across all types of media.”
