The idea was simple: Surprising taste for only 100 calories.
Bringing it to life was a bit more involved. We partnered with We Are Seventeen to create a series of eight unique animations, which appeared as retargeted Hulu ads, digital video, banners and even between movie trailers in theaters. Each time a person saw Yoplait Greek 100, a different bite-sized surprise was there to meet them.
The result? An engaging campaign that actively surprised audiences, and the most profitable new product launch Yoplait has had in 20+ years. Surprise!
Brand Strategy
Creative Direction
Creative Director : Brian Hurley
Art Director : Chad Nauta
Copywriter : Dave Reidinger
Producer : Henni Iwarsson
Animation : We Are Seventeen
Sound Design : BWN
