In the weeks building up to the Super Bowl, Supercuts wanted a promotion that would turn heads of hair nationwide. In partnership with the team at RSP, we created the Supercuts High Score.
The promise was simple and breakthrough – if the combined final score of the Super Bowl is the largest in history, everyone in America gets a free haircut.
The promotion was amplified through a partnership with Barstool Sports including the sports podcast "Pardon My Take" and during the Barstool Big Game Live Stream, inspiring millions of football fans to win big with their hair. Ultimately, the combined score didn’t break the existing record of 75 points, but the audacity of the idea resulted in a lot of valuable earned impressions during a key window for the year.
Creative Direction
Art Direction
Design
Editorial
Animation
Chief Creative Officer: Matt Burgess
Creative Director: Brian Hurley
Art Director: Brian Hurley
Writer: Andy Graca
Producer: Natasha Carlson
Editor: Brian Hurley
Animator: Brian Hurley
VO: Dan Armstrong
Audio: Jesse Marks
