Following a brief release of Cinnamon Pebbles in the mid 2000s, Pebbles fans quickly made it the most requested flavor on social media ever since. Rarely did a post by the Pebbles brand go by without someone imploring them to bring the flavor back.
When Pebbles Cereal ran a promotion bringing the flavor back in 2018, they wanted an announcement that matched the intense surprise and excitement of their fans. So, we scared the shit out of some unsuspecting kids, filmed it in slow motion and played it all in reverse.
Brand Strategy
Creative Direction
Art Direction
Production
Creative Director: Brian Hurley
Creative: Brian Slater
Creative: Casey Nelson
Producer: Joelstill Saint John
Director: Michael McCourt
