The new partnership between Post and Mondelez meant any number of America’s favorite snacks and candies could become a cereal. With those products in development and future concepts months away, we needed to create a campaign that would ring true for whatever cereal the brand created next. It was a unique challenge. but we did know that whatever they came up with, would be a dream come true for millions of people. So we ran with that simple thought.
Brand Strategy
Creative Direction
Art Direction
Production
Creative Director: Brian Hurley
Creative: Brian Slater
Creative: Casey Nelson
Creative Jonathan Schuster
Producer: Joelstill Saint John
Director: Tim Hamilton
