Real moms deal with real issues, and getting their kids to eat healthier is much more of a give-and-take than other better-for-you brands let on. So, Mom’s Best took a much more honest approach. We celebrated the good, bad and crazy moments of being a mom with a product, campaign, and digital content that was a lot more real than so-called natural cereals.
Our awareness and community-building campaign drove incredible results for the brand. The brand resonated with their audience and went viral. Our Mother’s Day content was picked up by Huffington Post and other national outlets, received 46MM organic impressions and was shared over one million times. Our social community grew 500% within one year. All by speaking to and sharing in the truths of motherhood. Honestly.
Brand Strategy
Creative Direction
Production
Creative Director: Brian Hurley
Creative: Joel Bratsch
Creative: Brian Slater
Creative: Casey Nelson
Producer: Joelstill Saint John
