Most people would rather not think about what’s going on in the attic of their home. That is, except a network of over 500 Spray Foam Insulation companies nationwide who would like to drive interest in insulation upgrades.
Spray Foam World Wide, the leading trade organization representing installers, approached us to develop a white-label video campaign to run on behalf of their members’ companies. To drive interest and demand, we thought of the grossest idea imaginable.
Armed with an iPhone camera and an aquarium full of dollhouse furniture, we visited a mouse breeder named DiscoPanther and filmed this spot in an afternoon. We scored an original track and pulled out all the stops on VFX to make it as cringe as possible. What came as a result was a pretty awesome spot that gained national attention, being recognized with a national Silver Addy, a couple of AdFed Golds and a few more newly-insulated attics.
Brand Strategy
Creative Direction
Art Direction
Production
Editorial
VFX
Creative Director: Brian Hurley
Creative Director: Dan Armstrong
Director: Brian Hurley
Art Director: Sarah Hurley
Art Director: Rose Hurley
Editor: Brian Hurley
VFX: Brian Hurley
VFX: Tony Mills
Music: Dan Armstrong
Music: Morgana Hasil
