From a small laboratory in Stanford University to a humble garage in Aukland, New Zealand, the future of collaboration was being written. The partnership of Webex and McLaren F1 Racing combines the power of two elite teams that touch the lives of hundreds of millions of people worldwide. We were lucky enough to bring that story to life for Fortune 500 companies and their c-suite executives in a global campaign.
This work highlighted the dramatically breakneck speed at which communication is essential for the McLaren team, and how Webex products support them at every step. We partnered with Lando, Daniel and the rest of the team to tell a story of constant evolution and a visceral desire to win, spanning decades towards a common goal.
Creative Direction
Art Diection
Creative Director: Tracey Wong
Creative Director: Matt Burgess
Creative Director: Brian Hurley
Art Director: Brian Hurley
Writer: Dan Armstrong
Executive Producer: Matteo Mosterts
Producer: Mary Kuper
Director: Matilda Finn
Post: The Mill London
