In a unified effort to ignite America’s love for all the cereals at Post, we created a nostalgic, music-themed campaign celebrating their brands for National Cereal Day. To win the day on this storied internet holiday, Casey, Slater, Joel and Bryan Hannah wrote and recorded dozens of songs, spanning every genre imaginable, and recorded a promo video for them in our friend Dory’s basement. It was a great time.
Brand Stratgy
Creative Direction
Art Direction
Telephony
Creative Director: Brian Hurley
Director: Brian Slater
Creative: Casey Nelson
Creative: Brian Slater
Creative: Jonathan Schuster
Audio Production: NoWare