HURLEY HURLEY HURLEY
WORLDWIDE™
Independent Creative Conglomerate
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HURLEY HURLEY HURLEY
WORLDWIDE™
Independent Creative Conglomerate
Menu

Are You a Bengals Fan?

Brand
Fifth Third Bank
Agency
Olson
Media
Broadast TV, Digital, Social
Who Dey trying to sell us a low-feature checking account?
Case Study

It takes a truly die-hard sports fan to look past benefits like collecting interest, free airline miles or free ATMs just to have their football team’s logo on their checking card. That kind of devotion is unique and should be celebrated.

These commercials ran during the regular season and developed quite a following. Fans made their own versions of the spots and even the Bengals cheerleaders performed the “Dancing Grandma” in-arena during games.

Services

Art Direction

Team

Creative Director: Mark Andersen
ACD / Art Director: Brian Hurley
Writer: Jim McLarty
Producer:Joelstill Saint John
nDirector: Bo Mirosseni
Editor: Eric Carlson
Sound Design:Pixel Farm